Power to the Community: The importance of shopping local

We have a fantastic high street – full of independently owned, high quality shops. 

We recognise and appreciate this too – it was one of the most appreciated “likes” in the consultation. 

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But high street retailers are facing a number of challenges in the current economic climate and ours are no different – For our high street to thrive, we need to support it by visiting it and making local shopping choices. We all benefit from a thriving, vibrant high street for many reasons, here are a few to consider:

  1. Supporting local businesses: When you shop locally, you are supporting the businesses in your community. This means that the money you spend stays in the local economy, which can have a positive impact on the community as a whole. Local businesses also tend to have a better understanding of the needs and preferences of the local community, which can lead to better products and services.
  1. Boosting the local economy: When you shop locally, you are helping to boost the local economy. This is because the money you spend goes directly to local businesses, who then spend it in the local economy. This can lead to job creation and increased economic activity in the community.
  1. Reducing environmental impact: When you shop locally, you are reducing the environmental impact of your purchases. 
  1. Building community: When you shop locally, you are helping to build a sense of community in your area. This is because you are interacting with local business owners and other members of the community. This can lead to a stronger sense of belonging and a greater sense of community pride.
person putting coin in a piggy bank

Have you heard about the multiplier effect too? The local shopping multiplier effect refers to the positive economic impact that occurs when money is spent within the local community. When consumers shop at local businesses, their money stays in the community, creating a ripple effect of economic activity. Local businesses can then use this money to pay their employees, purchase supplies from other local businesses, and invest in the local economy. This cycle of spending helps to create jobs and build a stronger sense of community. The local shopping multiplier effect is a powerful tool for economic growth and sustainability, and it is just one of the many reasons why shopping local is so important.

Research on spending by local authorities shows that when we shop locally, for every £1 spent with a small or medium-sized business, around 63p remains in the local economy. This compares with around 40p with larger firms.

Research also shows that £10 spent with a local independent shop can mean up to an additional £50 going back into the local economy. Why? Because local shop owners then put that money back into their community by using shops, cafes, restaurants, services and so on. Circulating money, helping to grow local businesses.

Our high street is within walking distance of most peoples homes so why not make the most of this sunny spring weather and go for a wander – start at one end of the high street and explore. Shopping local does much more than supporting the individual shops, it supports a sense of community and benefits everyone! 

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